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Business Portfolio

The pet businesses I've built and operated. Each one informs how I help other pet business owners.

Current & Past Ventures

Little Jenna's Grooming
Active
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A full-service pet grooming salon in South Riding, VA. Built from scratch and operated hands-on, Little Jenna's demonstrates what it takes to run a successful brick-and-mortar grooming business.

What it proves: Day-to-day salon operations, staff management, customer experience, and sustainable growth in a competitive market.

Key Highlights

Full-service brick and mortar pet salonEstablished local reputation for quality careFamily-owned and operated

Lessons & Skills

Operations management and workflow optimizationStaff hiring, training, and retentionCustomer relationship and reputation managementInventory management and vendor relationshipsLocal marketing and community engagementFinancial management and cash flow
Pawdicure.com
Active
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A national marketplace connecting pet parents with local professionals for at-home nail trims. Built the technology, operations, and go-to-market strategy from the ground up.

What it proves: Marketplace development, two-sided platform dynamics, national service logistics, and scaling beyond a single location.

Key Highlights

Multi-sided marketplace platformOperating nationally across the U.S.At-home nail trim services only

Lessons & Skills

Full-stack development: Next.js, TypeScript, MongoDBRole-based access control implementationPayment processing and marketplace transactionsScaling a two-sided marketplaceProduct-market fit validation
GroomingOS
In Development
Visit SitePreview is password protected during development.

A SaaS platform built specifically for grooming businesses. Translating firsthand experience as an operator into software that solves real problems groomers face every day.

What it proves: SaaS product development, turning operator pain points into software, and building tools the industry actually needs.

Key Highlights

Built from real grooming business experienceScheduling and appointment managementCustomer relationship management

Lessons & Skills

B2B SaaS product developmentMulti-tenant architecture with PostgreSQLDomain expertise to software requirementsSubscription billing and pricing strategyUX design for non-technical users
Go Buddy Run
Ceased Operations (2020-2025)
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The DMV's first mobile dog gym, providing on-the-go fitness services across Northern Virginia, DC, and Maryland. Operated for five years before strategically closing to focus resources on higher-potential ventures.

What it proves: Mobile service operations, niche market validation, and strategic decision-making about when to pivot.

Key Highlights

First mobile dog gym in VirginiaServed NOVA, DC, and Maryland5 years of operation

Lessons & Skills

Strategic decision-making: knowing when to cut lossesMobile service logistics and route optimizationBrand building and social media marketingGraceful business closure while preserving reputation

Social Media

Each of these businesses taught me something different about what it takes to succeed in the pet industry. That hands-on knowledge shapes every recommendation I make.

Have a pet business problem that needs a better system?

I build practical tools and workflows from real operating problems, not theory.